Would you like to be part of the OG Cookie Company? We are looking for a dynamic, self starter to help Chip grow!
Responsibilities Include:
- Executing on the corporate digital marketing strategy
- Stay up to date with the latest technology and best practices
- Assist and oversee digital marketing and advertising channels
- Measure ROI and KPIs for corporate
- Assist in the corporate social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
Digital Marketing Coordinator Qualifications/Skills:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Strong communicator
- Highly organized and detail-oriented
Education, Experience, and Licensing Requirements:
- Bachelor’s degree in marketing or a related field
- A minimum of 1-3 years work experience in a marketing position
- Proven understanding of marketing principles
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience with SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Meta, etc.)
- Experience setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints